Mistakes In Student-Produced
News Releases (VNRs)
15 May 2018
Too promotional --
really newsworthy. Lacking a "news hook." A good VNR
a neutral tone that makes it look and sound like any other news
This does not mean that the VNR should not have a purpose: i.e.
a new product or create awareness of a new service.
a any news release, print or video, it will not be used if it
have a perceived news value.
is often a tendency to add chyrons or music in an effort to
up the VNR. That's the opposite of what broadcasters
They want something that is flexible enough to put their own
such as their own graphics package. In short, if they
it look like their own production, they are less likely to use
A good VNR contains each of these elements:
A :60-:90 "rough
(minus graphics and special effects) with a couple of
soundbites and an
announcer voiceover with a generic outcue. This
preceded by a billboard chyron which gives pertinent
on the story, the suggested lead-in, the length of the
package, the outcue,
and the name of telephone number of a person who may
for more information. If the material is dated and
should be aired
before a specific date, that should be indicated as well.
Three to five
minutes of "B-roll."
It may include video from the package, but should also
video. The video should be steady and
well-framed. Each shot
should be held long enough to give the editor some
flexibility in editing.
When appropriate, a chyron billboard should describe what is
on the B-roll
(the billboard is separate and is not keyed over the
B-roll should also include any logos or title graphics that
"I forgot" --
this, I mean that students have often forgotten or ignored the
of picture composition and continuity they learned in J301 and J560.
lessons of good broadcast writing in active voice are
Don't "do your own thing." Stick to the basics.
A series of
These bites should run from eight to 20 second in
length. They may
include cuts from the package, but should include additional
cuts, as well.
Each should preceded with a chyron billboard the gives the
name of the
speaker, the set-up to the question, the length of the cut,
and the outcue.
words -- Because students often do not adequately plan
shooting in advance, they often find themselves trying to
the editing booth by using inferior or inappropriate video.
to JOUR 560
to JOUR 640
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