xxJOUR 640

xxStrategic Communication Campaigns
xxxxSpring 2018 - 2:30-3:45 p.m. TR in 206 Stauffer-Flint Hall
JOUR 640 is the capstone course of the Strategic Communication track. Students working in groups prepare integrated marketing communication plans and exechtions for real-world clients. In doing so, students demonstrate their knowlege of the skills and concepts taught in the William Allen White School of Journalism and Mass Communications.

Past Campaigns Class Clients (1991-present)

Copyright 2018

The Process
Campaign Support
Research Tips and Resources
Tactical Tips/Formats
Step 1 - Group Contract
Confidential Evaluations
Focus Groups
News Releases, Advisories Professor Ward's AP Style Guide
Step 2 - Research Draft
Tactics Cover Page Format
Communication Audits
Video News Releases Professor Guth's Citation Guide
Step 3 - SWOT Analysis
Budget Summary Format
Survey Research
Radio/Podcast Format Grammar Checklist for StratCom
Step 4 - Goals and Objectives
Modified SMP Example Brainstorming Techniques Hybrid (One-column) Radio Script
Kansas Facts Center
Step 5 - Planning Draft
Planning Grids
Online Advertising Tools
Video/Vodcast Format Group Survival Tips
Step 6 - Modified SMP
Goals and Objectives Assignment
Marketing and Media Research Guide
Print Ad Copy Draft J-Tech Sessions and Tutorials
Step 7 - The Planning Document MBO Planning Format Nielsen My Best Segment Zipcode Look-up
Public Service Announcements
Resumes and Cover Letters
Step 8 - The Client Presentation Weekly Briefings A Simple Guide to Ethnography
SRI VALS (Psychographics) Getting Internships and Jobs
Spring '18 Client Briefing (Truman Library)
Presentation Tips Free Word Cloud Generators
Human Subjects Committee - Lawrence

SWOT Analysis Guide

Countdown Clock for the Spring 2018  Client Presentation
Spring 2018 Course Syllabus
KU Blackboard Sign-In

Last updated 30 January 2018