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xxJOUR 640

xxStrategic Communication Campaigns
xxxxSpring 2018 - 2:30-3:45 p.m. TR in 206 Stauffer-Flint Hall
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JOUR 640 (formerly JOUR 676) is the capstone course of the Strategic Communication track. Students working in groups prepare integrated marketing communication plans and exechtions for real-world clients. In doing so, students demonstrate their knowlege of the skills and concepts taught in the School of Journalism and Mass Communications.

Past Campaigns Class Clients (1991-present)
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Copyright 2017

The Process
Campaign Support
Research Tips and Resources
Tactical Tips/Formats
References
Step 1 - Group Contract
Confidential Evaluations
Focus Groups
News Releases, Advisories Professor Ward's AP Style Guide
Step 2 - Research Draft
Tactics Cover Page Format
Communication Audits
Video News Releases Professor Guth's Citation Guide
Step 3 - SWOT Analysis
Budget Summary Format
Survey Research
Radio/Podcast Format Grammar Checklist for StratCom
Step 4 - Goals and Objectives
Modified SMP Example Brainstorming Techniques Hybrid (One-column) Radio Script
Kansas Facts Center
Step 5 - Planning Draft
Planning Grids
Online Advertising Tools
Video/Vodcast Format Group Survival Tips
Step 6 - Modified SMP
Goals and Objectives Assignment
Marketing and Media Research Guide
Print Ad Copy Draft Schedule of J-Tech Sessions
Step 7 - The Planning Document MBO Planning Format Nielsen My Best Segment Zipcode Look-up
Public Service Announcements
Resumes and Cover Letters
Step 8 - The Client Presentation Weekly Briefings A Simple Guide to Ethnography
SRI VALS (Psychographics) Getting Internships and Jobs
Spring '17 Client Briefing (KS Expocentre)
Presentation Tips Free Word Cloud Generators
Human Subjects Committee - Lawrence


SWOT Analysis Guide

e-Marketer
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Countdown Clock for the Spring 2017  Client Presentation
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Spring 2017 Course Syllabus
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KU Blackboard Sign-In
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Last updated 29 September 2017