SWOT Analysis

A SWOT analysis is designed to identify the environment in which an organization is operating.  Doing so aids in the development of communication strategies. When conducting a SWOT analysis, one considers internal factors that one has some measure of control over and external factors in the future over which one does not have control.

SWOT Analysis Grid


(positive, current/internal)


(positive, future/external)


(negative, current/internal)


(negative, future/external)


When writing the draft of the SWOT analysis section, it is recommended that you follow this structure: (1) A brief explanation of what a SWOT analysis is for those unfamiliar with the concept; (2) The SWOT grid, typically filled with bulleted points (Don't make these bullet points so ambiguous that they are misunderstood); (3)  A brief narrative explaining the rationale behind the analysis of strengths, weaknesses, opportunities and threats; and (4) Any conclusions that  may be drawn as a result of the analysis.


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Updated 21 January 2017