of Public Opinion
Updated 14 August 2015
- Appeals to self interest
are most effective.
- It is easier to provide
information than it is to form an opinion.
- It is easier to form
an opinion than it is to change an opinion.
- The clearer, simpler
and symbolic the message, the better.
- If you want people
to understand, say exactly what you mean.
- Major events can have
a strong, but brief, impact on public opinion.
- Actions speak louder
than words and are more likely to motivate people.
- Speak to your hopes
and aspirations, not how you hope to attain them.
- When the crowd is on
your side, tell just one side of the story. When it is on the other
fellow’s side, present both sides.
- People resist change.
- When there is little
to choose from between opposing views, a determining factor tends to be the
argument heard last.
- In a confusing situation
involving opposing messages, people tend to believe what they want to believe.
- Leaders are under the
brightest spotlight in times of crisis or controversy. These are also
times when their followers are
more likely to speak out.
- Do not trust your gut
reaction. Base decisions on solid research and analysis.
- Public opinion is not
cast in stone and often changes over time.
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