Introduction to Strategic Communication I
| JOUR 420 Introduction to Strategic Communication I |
| This course is not on Professor Guth's
current teaching schedule |
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| Photo copyright 2004
- David Guth |
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| Students develop an understanding of how organizations
develop effective, research-based communication plans to
accomplish
their objectives. It examines the role of communications in
strategic
planning and explores career opportunities in professions
such as
advertising, public relations and sales. JOUR 320 provides
insight into
how communicators use critical and creative thinking to
gather,
organize, evaluate and deliver information in a culturally
diverse
environment. For students entering the Strategic
Communication track of
the School of Journalism & Mass Communications, JOUR 320
provides
the foundation for core courses in research methods, message
development and strategic campaigns. Prerequisite: Junior standing
or completion of JOUR 101 with a grade of C (2.0) or
higher. |
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| Class Resources |
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| Fall 2017
Course Syllabus
Fall 2017 Lecture
Schedule |
| Blackboard Sign-In Page |
| Professor Guth's Citation Guide |
| Professor Guth's Home Page |
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| Page
last updated 15 October 2018 |